Athens International Airport enters Southeast Asian market through Scoot

AIA is making a very important step towards its expansion in the Asian and therefore, the Australian market as the low-cost air carrier, Scoot will be offering direct flights between Athens and Singapore.

This is really important news as Scoot’s decision, provided that there will also be a well-coordinated strategy by the Greek side, could boost the city’s touristic traffic even further. 

With ticket prices starting from 360 euros for a round trip, Scoot aspires to attract the, ever-increasing, low-cost flyers, using Greece as its entrance point into the European market.

This, of course, is a valuable opportunity for AIA to become, not just a terminal destination from Singapore, but also a transit airport and a hub for other European destinations. In that sense, it is also promising that Scoot is already offering flights from Asia to Australia, making it possible to reconnect Greece, on a low-cost basis, to major cities of the Greek Diaspora in the distant continent.

Among the many advantages of Scoot’s decision to connect Singapore with Athens, is the access facilitation to wealthy tourists that will now be able to reach Athens and popular Greek islands such as Mykonos, Santorini, Rhodes or Crete more easily.

The benefit for AIA would be a further improvement of its traffic statistics, that could even render it Southeastern Europe’s busiest airport, possibly resulting into attracting more low-cost carriers from the Asian continent and offering more connections to countries such as China, Indonesia and India.

Scoot is just 1 year old, and, by following an aggressive expansion strategy, aspires to grow rapidly based on the sweeping commercial success of the low-cost model.

Nikos Karagiannis-ypodomes.com

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